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Privacy Policy

Information Collection & Use

DataTrends Publications, Inc. is the sole owner of the information collected on DataTrends collects personally identifiable information from our users at several different points on our Web site.


If you purchase a product from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, e-mail, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Transmission of your personal financial information is protected by advanced 128-bit SSL (Secure Sockets Layer) encryption technology. Our site has been validated and certified for online credit card transactions by Network Solutions, the world's largest repository of Internet domain names. In addition, we offer PayPal transaction processing for most of our products.

Uses of Information

This site uses personal information only to process a purchase and to ensure accurate and expedited delivery of products, whether free or purchased.

Communications from the Site

  • Stem Cell Research eLetter

If you wish to subscribe to our free Stem Cell Research eLetter, we will use your name and e-mail address to send the newsletter to you. We also ask for information regarding your news preferences, and other demographic data (e.g., marital status, education level, etc.). Out of respect for your privacy, we provide you a way to unsubscribe. Please see the "Opt-out" section.

  • Customer Service

Based upon the personally identifiable information you provide us, we will send you e-mails to confirm orders and/or to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by e-mail or telephone, in accordance with your wishes.


We store information that we collect through cookies and log files to create a "profile" of your preferences. We do not tie your personally identifiable information, or your purchasing history, to information in the profile.

We do not share your profile with other third parties.

Information Sharing and Disclosure

We may share aggregated demographic information about our user base with our partners and advertisers. This information does not identify individual users.

We do not link aggregate user data with personally identifiable information.

We DO NOT share personally identifiable information with third parties.


We use the PayPal credit card processing company to bill you for goods and services. PayPal does not retain, share, store or use personally identifiable information for any other purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site


If you no longer wish to receive our eLetter and promotional communications, you may opt-out of receiving them by following the instructions included at the end of each newsletter.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information.

We use a third-party tracking service called iHostSites that uses log files to track non-personally identifiable information about visitors to our site in the aggregate. This includes usage and volume statistics to determine market position of our Web site.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See "Third Party Advertisers" below.

This privacy statement covers the use of cookies by only and does not cover the use of cookies by any advertisers.

Third Party Advertisers

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. Most of the ads appearing on this Web site are delivered to users by Google, our advertising partner, through their Adsense program. The rest of our ads are handled in-house. We do not share Web site usage information about users with any third party. The DoubleClick DART cookie is used by Google in the ads served on our Web site. When users visit our Web site and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies is used to help Google-affiliated publishers better serve and manage the ads on their site(s) and across the Web. No personal information of any kind is collected in this process. 

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by DataTrends Publications, Inc. Please be aware that we, DataTrends Publications, Inc., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by e-mailing  Customer Support.


The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our order forms, transmission of your personal financial information to our servers is protected by the most advanced 128-bit SSL (Secure Sockets Layer) encryption. Our site has been validated and certified for online credit card transactions by Network Solutions, the world's largest repository of Internet domain names. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send us an e-mail .

Business Transitions

In the event DataTrends Publications, Inc., goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via e-mail and a prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please e-mail  us.

This page was updated on Sunday, August 04, 2013.


Copyright 2003 -  2014 by DataTrends Publications, Inc. All rights reserved.